Problem
Problem
Ad platforms launched automation and single platform tools to simplify operations without giving advertisers an orchestration system for the new world.
The feedback loop is now very tight, but orchestration at most organizations is still fragmented and coordinated by docs and sheets with either an in-house team of experts or external agencies.
This human-heavy operation presents four concrete challenges.
Ad platforms launched automation and single platform tools to simplify operations without giving advertisers an orchestration system for the new world.
The feedback loop is now very tight, but orchestration at most organizations is still fragmented and coordinated by docs and sheets with either an in-house team of experts or external agencies.
This human-heavy operation presents four concrete challenges.
Fragmented Execution
Manual handoff between human operators creates errors and makes it harder to debug issues. Compounded by multiple channels and ad platforms.
Steering Ad Automation
Automation changed a white-box system to a black-box system, transforming failure modes from visible measurement gaps to invisible algorithmic misallocations which are harder for a marketer to reliably detect and fix.
High Latency and Cost
Human-heavy operation suffers from slow response time. Operational cost is bloated due to specialized people and tools needed in core marketing, ad operations and tech implementations.
Underutilization of 1P data & optimizations
Sub-optimal return on ads spend due to a slower “loop” from strategy to outcome and friction in utilizing the full 1P data.
Fragmented Execution
Manual handoff between human operators creates errors and makes it harder to debug issues. Compounded by multiple channels and ad platforms.
Steering Ad Automation
Automation changed a white-box system to a black-box system, transforming failure modes from visible measurement gaps to invisible algorithmic misallocations which are harder for a marketer to reliably detect and fix.
High Latency and Cost
Human-heavy operation suffers from slow response time. Operational cost is bloated due to specialized people and tools needed in core marketing, ad operations and tech implementations.
Underutilization of 1P data & optimizations
Sub-optimal return on ads spend due to a slower “loop” from strategy to outcome and friction in utilizing the full 1P data.
Product
Product
Meet Maya
Your Fiduciary Agent
A new kind of fiduciary agent—Maya, underpinned by an AI-Native Performance Orchestration System (OS).
Built for the post-ad automation world, she partners with humans to execute the full lifecycle of cross-channel performance marketing.
Maya along with her suite of AI agents runs performance marketing in one continuous loop.
A new kind of fiduciary agent—Maya, underpinned by an AI-Native Performance Orchestration System (OS).
Built for the post-ad automation world, she partners with humans to execute the full lifecycle of cross-channel performance marketing.
Maya along with her suite of AI agents runs performance marketing in one continuous loop.
Unified Cross Channel System
A single cross-channel OS to execute the full performance marketing lifecycle.
Fiduciary AI
An aligned AI agent that uses cross-platform reasoning to protect the business's bottom line, not the ad network revenue.
Natural Interface
Natural Language first interface makes the product accessible, reducing need for channel experts.
1P Data Engine
Direct integration with first-party data to fuel intelligent optimizations.
Unified Cross Channel System
A single cross-channel OS to execute the full performance marketing lifecycle.
Fiduciary AI
An aligned AI agent that uses cross-platform reasoning to protect the business's bottom line, not the ad network revenue.
Natural Interface
Natural Language first interface makes the product accessible, reducing need for channel experts.
1P Data Engine
Direct integration with first-party data to fuel intelligent optimizations.
Maya Loop
Maya Loop
Continuous Loop
Maya runs performance marketing in one continuous loop.
Continuous Loop
Maya runs performance marketing in one continuous loop.
Specialized Agents
Each stage has one or more specialized agents with human-in-the-loop but they are underpinned by one unified platform.
Specialized Agents
Each stage has one or more specialized agents with human-in-the-loop but they are underpinned by one unified platform.
Governance & Control
Maya comes with governance and approval controls—you choose the balance between agent autonomy and human control.
Governance & Control
Maya comes with governance and approval controls—you choose the balance between agent autonomy and human control.
Maya for Shopify Brands
Maya for Shopify Brands
Offering
Maya orchestrates the full performance marketing loop for Shopify brands and runs Meta Ads campaigns with Klaviyo email re-engagement flows.
Offering
Maya orchestrates the full performance marketing loop for Shopify brands and runs Meta Ads campaigns with Klaviyo email re-engagement flows.
Details at mayagrowth.ai
Key Features
Hourly Tuning
Cross Channel Coordination
Continuous Testing
Context Aware Ads & Audiences
Zero-Waste Guardrails
Key Features
Hourly Tuning
Cross Channel Coordination
Continuous Testing
Context Aware Ads & Audiences
Zero-Waste Guardrails
Maya with Customization for Enterprises
Maya with Customization for Enterprises
Offering
Our Enterprise offering is Maya OS customized with the help of Forward Deployed Engineers (FDEs).
We are starting with Monitor, Analyze & Optimize stage of the Maya loop, where we can deliver concrete results with a read only access to ad accounts.
Offering
Our Enterprise offering is Maya OS customized with the help of Forward Deployed Engineers (FDEs).
We are starting with Monitor, Analyze & Optimize stage of the Maya loop, where we can deliver concrete results with a read only access to ad accounts.
Key Features
An AI-Native Orchestration System, with natural language interface and agents specializing in:
24/7 Monitoring — continuous watch on the full funnel, across Meta Ads, Google Ads and other data sources, surfacing anomalies and silent issues.
Analytics — answer questions about campaign performance on demand, do deep analysis using AI reasoning and produce requested reports.
Optimization Recommendations — actionable recommendations, each applied by the client at their discretion.
Product and Customization Support — Premium customization and product support.
Key Features
An AI-Native Orchestration System, with natural language interface and agents specializing in:
24/7 Monitoring — continuous watch on the full funnel, across Meta Ads, Google Ads and other data sources, surfacing anomalies and silent issues.
Analytics — answer questions about campaign performance on demand, do deep analysis using AI reasoning and produce requested reports.
Optimization Recommendations — actionable recommendations, each applied by the client at their discretion.
Product and Customization Support — Premium customization and product support.
Founding Team and Investors
Our founding team, led by Manish Agrawal (ex-Director at Google Ads) and Saratchand Kanuri (ex-Staff Engineer at Google Ads) brings 15+ years of deep domain expertise, having built the ad-tech infrastructure at Google and Microsoft that orchestrates hundreds of billions in global ad spend. Our singular mission is to deliver institutional-grade performance marketing for every business.
We are backed by a strategic group of investors from Meta, Google, Microsoft and TikTok’s advertising and AI platforms. These engineering leaders also serve as an extended advisory board, ensuring we stay ahead of the platform shifts.
Our founding team, led by Manish Agrawal (ex-Director at Google Ads) and Saratchand Kanuri (ex-Staff Engineer at Google Ads) brings 15+ years of deep domain expertise, having built the ad-tech infrastructure at Google and Microsoft that orchestrates hundreds of billions in global ad spend. Our singular mission is to deliver institutional-grade performance marketing for every business.
We are backed by a strategic group of investors from Meta, Google, Microsoft and TikTok’s advertising and AI platforms. These engineering leaders also serve as an extended advisory board, ensuring we stay ahead of the platform shifts.
Join Maya
Sign up to schedule a meeting to see if Maya is a right fit for your business.
Sign up to schedule a meeting to see if Maya is a right fit for your business.
